The situation that the coronavirus has forced us to live, forces us to make big changes. Some changes in the way of consuming, in the public demand, etc. That is why we want to tell how a food company the coronavirus crisis. In Mariscos Apolo, as an important representative of the companies that continue to work at the foot of the cannon, we tell you the changes that we have been able to perceive.
Manuel Alcaide, Purchasing Manager of Mariscos Apolo told this same situation in an interview by Onda Cero.
Weathering the storm
Faced with these situations, we must not forget who the real economic victims are. They are all those small companies that have had to cease their activity and are especially vulnerable to economic downturns. Mariscos Apolo is fortunate to be a large company that has been able to redirect its business to adapt to these difficult times for everyone. The diversification of Mariscos Apolo’s sales channels has allowed us to better adapt to this crisis. As good seafarers, we have to weather the storm.
However, 70% of our turnover came from the HORECA channel (Hotels, Restaurants and Cafeterias), which are now at a standstill. This has led the brand to carry out an ERTE on more than 100 workers, which means a reduction of more than half of the workforce. With the recent stabilization of demand, we are pleased to be able to recover some of them from next week.
The change in demand that COVID-19 has brought about.
Although we continue to sell fish and seafood of all kinds, there is no doubt that the situation has totally changed the way Spaniards consume. The products that are most widely sold are fast food products. At this time, frozen products are very convenient products that offer the possibility of making long-term purchases. Mariscos Apolo’s frozen products range from high quality products that have nothing to envy to fresh products to more economical ones.
The Mariscos Apolo family
With almost 60 years of history in the town of Loja, what started as a family business has ended up being a big family where most of the employees are people close to the town. At this time, the most important thing is the health of everyone. From Mariscos Apolo we will continue working to bring the best frozen fish and seafood to homes all over Spain.
