Wholesale can also be distinguished by its close treatment. This is precisely one of the hallmarks of Congelados Apolo’ s point of sale at MercaGranadaa logistics and service center specialized in food where the company stands out for its advice and comprehensive customer service.
More than 4,000 boxes of frozen products -mainly fish and seafood that the company imports from the best fishing grounds in the world for further processing and packaging- leave Apolo’s multi-purpose warehouse at MercaGranada (stand 939) every day for different family supermarkets, bars, restaurants and hotels in the province. This point of sale, equipped with two large chambers, moves around 250 references of the company from Lojeña, leader of the frozen food industry in Andalusia, both own brand and from other distributing companies.
The catering and hospitality sectors, as well as the small trade, bring together most of the clientele of this specialized point of sale, where the Apollo fish varieties of origin, prawns and octopus of the firm lead the annual demand.
Consumption, however, varies depending on the date, says the manager of this point of sale, Juan Carlos Fernandez. Thus, on Christmas Eve, seafood tops the list as the main attraction. Its demand remains stable the rest of the year, but grows considerably with the popular celebrations and the appointments marked in the calendar of Granada, as the Corpus, the Crosses or the pilgrimage. Also during the wedding and communion season. Fish, although constant, also experiences a significant increase during Lent.
Apollo’s activity in this specialized center starts at dawn and ends at noon. At around 4.30 a.m., before the stores open their doors, the daily hustle and bustle begins, in which the close attention typical of retail sales makes the difference to wholesale. Thus, the manager of this specialized center offers a comprehensive advisory service, depending on variables such as business profile, offers, novelties, acceptance of certain products, the format of the article, etc. “Depending on the customer’s needs, we focus on customized wholesale”, says Fernández, who in addition to advising and proposing ideas to the public, helps them to prepare their daily menus and tapas, in the case of the hotel and catering sectors, or to stock up optimally, in the case of small businesses.
As an extra service in extraordinary situations, when the manager of an establishment cannot come to pick up his daily merchandise due to some problem, Fernandez himself is in charge of bringing the delivery to him in Apolo’s delivery vehicles.
“The daily dealings make you share, get to know and experience their daily problems and joys in a personal way, because more than customers, they are already friends,” acknowledges Apolo’s manager at MercaGranada, who has become the soul of this point of sale.
