The Seafood sector is transforming and facing new challenges that lead to changes in the shopping basket. Do you want to know them?
Seafood Products
The seafood sector is transforming and facing new challenges that lead to changes in the shopping basket caused by market trends.
According to Marta Munné, AECOC Shopperview Consultant in collaboration with Mercabarna, they provide relevant data on consumer behavior in which 63% of Spaniards consume fish 2 to 3 times a week and 22% say they consume more than the previous year. Most prefer to buy in supermarkets or traditional stores, while a minority do so online, although they confess that they would like to be able to order by phone or online.
Consequences of Confinement
The situation has led many households to discover the online and telephone channel for purchasing seafood products. In fact, “close to 20% of consumers say they will buy more through this channel once the confinement is over. A channel that represents a huge opportunity for companies to reach the end consumer with their “brand”.”
Thus, a new challenge is born for the sector to maintain and increase its consumption, being essential the preparation of a profitable model that supports online and telephone sales.
New Approach
We learn from everything and at Mariscos Apolo we continue to reinvent ourselves:
- Being more agile, flexible and adapting to the market situation.
- Collaborating with other agents in the value chain.
- Maintaining and improving our online presence
And you, have you already adapted?
