The latest report on the distribution of the food market in Spain has been published by the information-generating company, Alimarket. This has given us the opportunity to talk about our distribution strategy. Our brand has achieved major milestones in the food market to date. There are still many more to come. This is how we work our distribution.
Mariscos Apolo, available to everyone
Alimarket, a company that generates information on the different Spanish economic sectors, has issued a new report on large supermarkets and their market share in Spain. The report takes into account the number of establishments of each brand in order to try to somehow use a system with which to analyze the data provided by this study.
Thus, we find Carrefour, a client of Mariscos Apolo, among the giants of grocery sales in Spain. However, it is Eroski and Mercadona that take the lead. This is precisely because they have a larger number of stores.
Proximity, the most important value
The analysis points out the proximity of the supermarket to the customer as the most important value when it comes to choosing one supermarket over another. As a result, the number of supermarkets has increased considerably. They are aware that the brand with the largest number of supermarkets close to the customer will be the one that manages to position itself.
The distribution of Mariscos Apolo
The distribution market means that there are very few brands that hold a large part of the market.
Mariscos Apolo’s products manage to be distributed in a very efficient way. On the one hand, they can be found in Carrefour, a large hypermarket brand worldwide. On the other hand, Mariscos Apolo is distributed in reliable stores in different areas of Granada and Malaga.
